CSR - Activity
2023 Programs and Partnerships

General Mills India collaborated with BAIF to adopt 10 villages in Dewas, Madhya Pradesh's Malwa region, allowing farmers to improve soil and water health on 4000 acres of land. The team, led by Monika Potharkar, Director, FSS & GIC Site Lead, launched the initiative called 'Project MalavDhara' in Rudravasa, Dewas, with the participation of 200+ farmers. Project Malavdhara underscores our commitment to our planet, people, community, and food. We are committed to advancing regenerative agriculture on 1 million acres of farmland by 2030 globally. Jeevan Bhara Malav Dhara (Life is beautiful when Malwa’s region's yield is full).